Jo has a passion for tourism businesses with over fifteen years’ experience in the industry. She has worked in Destination Marketing and headed up two key UK destinations - Stratford Upon Avon and Oxfordshire. Jo currently assists the very successful Visit Dartmoor Tourism Organisation as their Strategic Director.
Three years ago, Jo moved back to her home county of Devon and worked for the prestigious Bovey Castle Hotel and Buckland Tout Saints (both part of the Eden Hotel Collection) in a Business Development Role, building new corporate links and raising the profile of both hotels in the South West.
During her time in Devon, Jo was invited to be part of the Visit Dartmoor team - working with them to develop tourism strategies and marketing campaigns. Visit Dartmoor is the Tourism Delivery Partner to Dartmoor National Park Authority, Jo, Simon and Jen have worked together to help position Visit Dartmoor as a key player on the local and national tourism platforms.
Through working with Dartmoor businesses, Jo identified the need for collaboration, and together with Visit Dartmoor and Claire Doyle Marketing founded the Dartmoor Business Network. This network supports local businesses, in and around Dartmoor, and facilitates them in building new relationships with each other and forging new partnerships to develop additional revenue streams.
Jo is also proud to be part of the Conference Plymouth Steering Group and helps to shape plans and develop new initiatives designed to put Plymouth on the map as a key destination for conferences, meetings and events, both in the South West and nationally.
Jo is delighted to support her local tourism organisations in her area and has now become a member of the Tamar Valley Tourism Organisation